BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv7.32.0//EN X-ORIGINAL-URL:https://events.liftedlogic.com/ X-WR-CALNAME:Lifted Logic Events X-WR-CALDESC:Event Space in Kansas City X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago X-LIC-LOCATION:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC UID:MEC-b5dc4e5d9b495d0196f61d45b26ef33e@events.liftedlogic.com DTSTART;TZID=America/Chicago:20260514T083000 DTEND;TZID=America/Chicago:20260514T100000 DTSTAMP:20260505T163512Z CREATED:20260505 LAST-MODIFIED:20260508 PRIORITY:5 SEQUENCE:22 TRANSP:OPAQUE SUMMARY:One Year, One Strategy, Endless Results DESCRIPTION:Session Overview\nConsistent marketing starts with a plan. In Class 2, Becca Stebbin and Megan McGowan walk through how to build a proactive, year-long strategy that covers both digital and B2B efforts so you stop reacting to your calendar and start running it.\nYou will leave with a clear structure you can apply to your own business the same week, including a practical planning framework, the tools that make execution easier, and a way to measure what is working.\nIn this session, you’ll learn\n\nHow to create a year-long content and marketing calendar that keeps your team consistent\nHow to plan digital marketing across SEO, newsletters, and social media\nHow to incorporate in-person efforts like events, outreach, and networking into your calendar\nTools and frameworks that streamline execution and measurement\nHow to stay flexible without losing focus on growth\n\n \nSpeakers\nBecca Stebbin, Content Director at Lifted Logic\nBecca leads Lifted Logic’s largest department. With eight years at the agency, she has deep experience in digital storytelling: writing, editing, content strategy, social media, and reputation management. She is passionate about helping businesses communicate in ways that actually connect with their audience. Her style is interactive and educational, often built around live Q&A to make insights immediately useful.\nMegan McGowan, VP of Business Development at Lifted Logic\nMegan is a proven revenue and growth leader who has delivered results at scale, leading high-performing sales teams in a Fortune 500 environment before joining Lifted Logic. She builds the systems and processes that make revenue growth sustainable, helping organizations align teams, remove friction, and maximize long-term value. Her perspective is shaped by a lifelong immersion in business; her father grew his company from $80M to a $2.6B exit.\n \nRegister for Event\n\n \n \n "*" indicates required fields\n \n EmailThis field is for validation purposes and should be left unchanged.First Name*Last Name*Email Address*\n \n e.g. email@domain.comPhone Number*e.g., (555) 555-5555Company/Business Name*Job Title/RoleNon-Marketing Messages By checking this box, you agree to receive informational text messages from Lifted Logic Events related to event registrations, booking confirmations, schedule updates, and event-related notifications. Message frequency varies. Msg & data rates may apply. Reply STOP to opt out or HELP for assistance.Marketing Messages By checking this box, you agree to receive recurring automated promotional and personalized marketing text messages from Lifted Logic Events related to upcoming events, promotions, and invitations. Consent is not a condition of purchase. Message frequency varies. 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Reply STOP to opt out at any time or HELP for assistance.\n Privacy Policy | \n Terms of Service\n\n Reserve My Seat \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ\n/* \n\n \n \n \n/* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_7');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_7').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_7').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_7').val();gformInitSpinner( 7, 'https://events.liftedlogic.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [7, current_page]);window['gf_submitting_7'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [7]);window['gf_submitting_7'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_7').text());}else{jQuery('#gform_7').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "7", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_7"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 7, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); \n/* ]]> */\n\n\n URL:https://events.liftedlogic.com/calendar/business-growth-lab-one-year-one-strategy/ ORGANIZER;CN=Lifted Logic:MAILTO: CATEGORIES:Community Events LOCATION:Lifted Logic ATTACH;FMTTYPE=image/jpeg:https://events.liftedlogic.com/wp-content/uploads/2026/05/One-Year-One-Strategy.jpg END:VEVENT END:VCALENDAR