The Right Way to AI: Using AI to Amplify People, Not Replace Them

Session Overview

AI is changing how businesses operate, but it does not have to replace your people. In Class 3, Adam Fichman lays out a practical framework for using AI to support your team, streamline the work that slows you down, and amplify results, without losing the human touch that actually drives relationships and growth.

This is an honest look at where AI helps, where it does not, and how to pick tools and processes that compound over time instead of creating new problems.

In this session, you’ll learn

• Practical ways to implement AI in marketing, operations, and customer engagement
• Tools and techniques to save time and increase efficiency without sacrificing quality
• How to use AI to enhance employee performance and team creativity
• How to balance automation with human judgment for sustainable growth
• A simple way to evaluate AI tools and integrate them into your existing processes

Speaker

Adam Fichman, Founder of Lifted Logic

Adam Fichman is a tech entrepreneur and business innovator who developed the code that put video on cell phones, creating a platform that became one of YouTube’s biggest early competitors before selling the business for millions. He went on to found Lifted Logic, a Kansas City digital agency that helps organizations grow through marketing strategy, technology, and operational insight. Adam consults for companies including Google and speaks nationally on innovation, growth strategy, and the future of digital media.

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