One Year, One Strategy, Endless Results

Session Overview

Consistent marketing starts with a plan. In Class 2, Becca Stebbin and Megan McGowan walk through how to build a proactive, year-long strategy that covers both digital and B2B efforts so you stop reacting to your calendar and start running it.

You will leave with a clear structure you can apply to your own business the same week, including a practical planning framework, the tools that make execution easier, and a way to measure what is working.

In this session, you’ll learn

• How to create a year-long content and marketing calendar that keeps your team consistent
• How to plan digital marketing across SEO, newsletters, and social media
• How to incorporate in-person efforts like events, outreach, and networking into your calendar
• Tools and frameworks that streamline execution and measurement
• How to stay flexible without losing focus on growth

Speakers

Becca Stebbin, Content Director at Lifted Logic

Becca leads Lifted Logic’s largest department. With eight years at the agency, she has deep experience in digital storytelling: writing, editing, content strategy, social media, and reputation management. She is passionate about helping businesses communicate in ways that actually connect with their audience. Her style is interactive and educational, often built around live Q&A to make insights immediately useful.

Megan McGowan, VP of Business Development at Lifted Logic

Megan is a proven revenue and growth leader who has delivered results at scale, leading high-performing sales teams in a Fortune 500 environment before joining Lifted Logic. She builds the systems and processes that make revenue growth sustainable, helping organizations align teams, remove friction, and maximize long-term value. Her perspective is shaped by a lifelong immersion in business; her father grew his company from $80M to a $2.6B exit.

Register for Event