Marketing with Purpose: Aligning Strategy, Measurements, and Revenue
Session Overview
Too many companies spend real money on marketing without a clear line between what they are doing and what it produces. Class 1 is about fixing that. We will walk through how to align your marketing strategy with measurements that actually matter, so every action supports a business outcome you can see in the numbers.
This class is ideal for business owners, executives, and marketing leaders who want to stop guessing and start steering.
In this session, you’ll learn
- How to focus on marketing activities that produce real results
- Ways to connect marketing strategy to measurable outcomes
- How to identify and eliminate efforts that waste time and resources
- Practical actions you can implement immediately to work smarter, not harder
Speaker
Adam Fichman, Founder of Lifted Logic
Adam Fichman is the founder of Lifted Logic, a Kansas City digital agency with nearly 100 team members. For more than 20 years, he has helped companies like Tesla, H&R Block, LEGO, and Cerner turn their websites into revenue-generating tools. He speaks nationally on business strategy, digital innovation, and the practical side of scaling.
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